Yasmine Djellal

Yasmine Djellal is the Founder and Principal of Third Culture Comms, a boutique strategic communications and narrative advisory firm serving institutions, government entities, businesses, and founders across global markets. Based in the Washington, D.C. region, she advises leaders on strategic positioning, executive communications, and cross-border strategic communications..

With more than 15 years of experience spanning international development, public sector advisory, and corporate communications, Yasmine Djellal has held senior communications roles within the World Bank Group and supported U.S. government-funded initiatives across diverse regional contexts. Her work has spanned digital transformation, education, environment and climate, fragility and conflict-inflicted areas, gender, governance, institutional reform initiatives, law and justice, private sector development, trade and competitiveness, and youth empowerment—helping organizations translate complex priorities into clear, credible, and high-impact communications frameworks.

Her advisory approach bridges institutional strategy and market positioning. She works with leaders navigating growth, global expansion, stakeholder engagement, and long-term credibility, ensuring communications align with business objectives and institutional realities.

Prior to founding Third Culture Comms, Yasmine Djellal held senior communications roles at the World Bank Group, where she advised the Senior Vice President and General Counsel on external engagements, executive messaging, and high-level institutional communications. She led communications for the World Bank Legal Vice Presidency and supported leadership across multiple global practices, shaping strategy across complex policy and development portfolios.

Following her tenure at the World Bank Group, Yasmine Djellal transitioned to the U.S. private sector, serving as Director of Communications at Nathan Associates and later at The Cadmus Group. In these roles, she led corporate and external communications strategy, supported U.S. government-funded programs, and strengthened institutional positioning across public and private sector environments.

Over more than a decade working across multilateral institutions, government agencies, and private advisory firms, Yasmine Djellal has engaged across Africa; Asia and the Pacific; Europe; Latin America and the Caribbean; and the Middle East. Her experience includes direct collaboration with multilateral institutions and donor-funded initiatives across diverse policy and market environments.

Her background in international development and public sector communications informs her strategic lens today, particularly in contexts where policy, governance, business, and narrative intersect. As Founder and Principal of Third Culture Comms, Yasmine Djellal applies this institutional experience to advisory engagements across global markets.

Yasmine’s advisory work includes:

• Strategic communications advisory
• Narrative and positioning strategy
• Institutional communications strategy
• Executive positioning and thought leadership
• External affairs and stakeholder engagement
• Brand positioning and marketing strategy
• Growth and market positioning strategy
• Personal brand strategy for founders and leaders

Raised across cultures and shaped by work across continents, Yasmine Djellal approaches communications as a responsibility rather than simply an output. Her third-culture perspective informs how she helps leaders communicate across markets, sectors, and institutional environments with clarity and credibility.

Through Third Culture Comms, she partners with individuals and organizations seeking to strengthen positioning, move with intention, and use communications strategically to advance meaningful goals.

Yasmine Djellal is based in the Washington, D.C. region and works with clients across  Africa, the Americas, Asia and the Pacific, Europe, and the Middle East.