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Yasmine Djellal

Founder and Principal
Third Culture Comms | Arabic · English · French · Spanish
Yasmine Djellal
Biography

Yasmine Djellal advises the governments, multilateral institutions, foundations and companies whose work depends on being understood across borders, in international affairs, economic growth and international development.

She founded Third Culture Comms after nearly two decades at the senior levels of institutional communications. As Senior Communications Officer in the World Bank Group’s Office of the Senior Vice President and General Counsel, she shaped communications strategy at the institution’s highest levels, for work spanning Africa, the Middle East, Asia, Europe, and Latin America and the Caribbean.

She went on to direct communications at Nathan Associates and to lead corporate and external communications strategy at The Cadmus Group, two U.S. Government contractors.

Her edge is range. She works fluently in Arabic, English, French and Spanish, and moves between ministries, boardrooms, newsrooms and negotiating tables without losing the thread.

She is the author of The Narrative Power Project, an analytical publication on narrative power, governance and geopolitics.

Expertise
  • Strategic communications
  • Public affairs and stakeholder engagement
  • Public diplomacy and soft power
  • Executive and principal communications
  • High-level negotiations
  • Crisis and reputation management
  • Narrative strategy and message architecture
  • Opinion research and media analysis
Sectors and regions
  • Regions
    Africa, the Middle East and North Africa, Asia, Europe, Latin America and the Caribbean, North America
  • Governance and reform
    Governance, justice and the rule of law, public finance management, economic reforms, digital transformation
  • Economy and trade
    Trade and competitiveness, agriculture and food systems
  • Society, climate and security
    Climate change and environment, gender, education, equity and inclusion, international security
Education
  • SOAS, University of London
    International Studies and Diplomacy
  • Georgetown University
    Journalism
  • American University
    International Studies
  • Institut d’Études Politiques de Paris (Sciences Po)
    International Affairs

Speaking and media

Booking request