Third Culture Comms · Washington D.C. area
She believes the institutions building lasting change in this world, especially in the Global South, deserve communications that come from genuine understanding.
Yasmine Djellal founded Third Culture Comms because she believes the institutions building lasting change in this world, especially in the Global South, deserve communications that come from genuine understanding. That means inside knowledge of the environments they operate in, the institutions they navigate, and the languages their audiences actually speak.
That belief is earned. It comes from almost two decades of working inside those institutions.
TCC works with multilateral institutions, foundations, governments, NGOs, think tanks, mission-driven businesses, and individual leaders across international affairs and international development. The thread running through every engagement is a genuine mandate for positive change. Yasmine brings the same ethical compass to client selection that she brings to the work itself. Organizations engaged in extraction, reputational cover without merit, or influence campaigns disconnected from public interest will not find a fit here.
At the World Bank Group, she held senior communications roles at the highest levels of institutional leadership, building strategy for large-scale international development initiatives spanning every region: Africa, Asia and the Pacific, Europe, Latin America and the Caribbean, and the Middle East.
She has been in those rooms. She understands how institutional power communicates, and what it takes to earn the trust of the audiences that matter most.
Following the World Bank Group, she served as Director of Communications at Nathan Associates and then at The Cadmus Group, leading corporate and external communications strategy for public and private sector clients across global markets.
She founded TCC because the organizations with the most important missions often have the weakest narrative infrastructure. She built a firm to change that, grounded in genuine alignment with the work.
Yasmine grew up between cultures, languages, and worlds. That formation is the operating system through which she advises, and the foundation of what Third Culture Comms means.
She works in Arabic, English, French, and Spanish as the actual registers in which she thinks, reads a room, builds strategy, and understands what a message means to the person receiving it.
This is the fluency that makes genuinely cross-cultural communications possible. It comes from living between cultures.
"The organizations losing ground right now aren't losing because of bad work. They're losing the narrative."
Yasmine Djellal · Founder & Principal, Third Culture Comms
Yasmine treats communications as a strategic discipline with real consequences: for credibility, for influence, for how institutional power moves.
She founded TCC for the organizations building something positive and lasting in this world. Foundations, multilateral institutions, governments, NGOs, mission-driven businesses and individuals. The ones who are ready to communicate with the authority their work deserves.
Yasmine speaks and writes on the intersection of narrative, institutional power, and global influence. She is available for keynotes, panel discussions, and institutional convenings in Arabic, English, French, and Spanish.
Yasmine is available for keynotes (45-60 min), panel discussions (moderating or participating), and senior leadership convenings. All formats are available in Arabic, English, French, and Spanish. To discuss a speaking engagement, complete the form below.