The Work Yasmine Djellal NPP FAQ Work With Us
The Work

Strategic Communications Services

Every engagement begins with one question: what do you need the world to understand about your work? From there, we build.

We work where the mission is real and the stakes are high.

TCC works across international affairs and international development, with multilateral institutions, foundations, governments, NGOs, think tanks, senior leaders, and mission-driven businesses and individuals operating in complex global environments. The common thread is a genuine mandate for positive change.

We take on a small number of engagements each year. Selection is real, and alignment matters more than the contract. We are direct about fit. We work exclusively where the mandate is genuine, the mission is real, and the change being built is positive.

We offer four core engagements, each designed for a specific moment in an organization's life.

Engagement 01

Strategic Counsel

For organizations that need a senior communications partner embedded in their work.

This is our foundational engagement. We work alongside you as an embedded strategic advisor, thinking through your narrative challenges in real time, building the communications architecture that holds up across stakeholders, borders, languages, and shifting environments.

This is a partnership built on genuine investment in your outcomes. We are present for the moments that matter: the strategy pivot, the stakeholder shift, the narrative that needs to land right the first time.

What this covers

Communications and narrative strategy · Stakeholder and donor messaging · Institutional positioning and reputational advisory · Thought leadership development · Crisis and issues navigation · Editorial and content strategy

Who this is for

Institutions, foundations, NGOs, governments, businesses, and senior leaders operating in complex, high-stakes international environments who need sustained senior communications counsel. This is a relationship, not a project.

Engagement model

Monthly retainer. Minimum three months. All work runs through Yasmine directly. No handoffs, no junior teams.

Interested in this engagement? Start a conversation
Engagement 02

Narrative Architecture

For organizations at a turning point that need to rebuild their story from the ground up.

Some moments require more than a message refresh. A new mandate. A leadership transition. A mission that has outgrown its narrative. An institution entering new markets, new audiences, or a new geopolitical environment.

These moments call for foundational work. We conduct a deep diagnostic of your communications landscape: stakeholders, perceptions, gaps, and the environments you operate in. We deliver a comprehensive narrative framework that holds up across audiences, languages, and time. This is what everything else gets built on.

What this produces

Core narrative and institutional story · Message architecture by audience and stakeholder · Positioning strategy · Language system for consistent organizational communication · Implementation roadmap

Who this is for

Institutions and organizations navigating significant transitions: strategic, geographic, political, or reputational. Organizations that need a rigorous, structured approach to clarifying what they are and why it matters.

Engagement model

Project-based. Minimum three months. Delivers a full narrative framework document, message architecture, audience-specific messaging, and a team walkthrough.

Interested in this engagement? Start a conversation
Engagement 03

Principal Voice

For the individual leader who needs to communicate with the full weight of their position.

Senior executives, institutional heads, ministers, and policy voices carry expertise, vision, and credibility that demand the right platform. We build and sustain that platform: the speeches that position you, the articles that establish your authority, the preparation that makes high-stakes communications feel authoritative and effortless.

We work with the principal directly. Every deliverable is developed in close collaboration, built for the specific person, the specific audience, and the specific moment. No templates, no generics.

What this includes

Executive positioning and messaging strategy · Speechwriting and high-stakes speaking preparation · Op-eds, articles, and long-form thought leadership · Talking points and media preparation · Thought leadership architecture and platform strategy

Who this is for

Senior leaders in high-stakes international environments, including institutional heads, ministers, policy voices, and founders, who need their communications to carry the authority their work demands.

Engagement model

Retainer or project-based. All work runs through Yasmine directly.

Interested in this engagement? Start a conversation
Engagement 04

Research & Insights

For institutions that need to understand the landscape before they can own the narrative.

Strategic communications built without intelligence is strategy built on assumptions. TCC's research capability gives clients a commanding view of the landscape before any narrative is positioned or any strategy begins.

We track how public opinion and institutional sentiment are moving. We map who controls the narrative in a given sector, how policy positions are shifting, and how stakeholder dynamics are evolving on the ground. Our research draws on a network built across the highest levels of international development, policy, and institutional communications, spanning Africa, MENA, and the Global South. The result is communications intelligence: not political analysis, but the kind of ground-truth understanding that makes the difference between a strategy that lands and one that disappears.

Capabilities

Public opinion and sentiment research across Global South markets · Narrative landscape analysis: who controls the story in your sector · Policy monitoring and analysis across international development and global affairs · Stakeholder and power mapping for complex institutional environments · Reputational intelligence and monitoring · Special reports on narrative power and institutional influence · Roundtable convening with senior officials, policymakers, and development leaders

Who this is for

Multilateral institutions, foundations, governments, NGOs, and businesses operating across the Global South who need rigorous, senior-level intelligence before communications strategy can begin.

Engagement model

Project-based or retainer. Delivered as intelligence briefings, research reports, or embedded analytical support.

Interested in this engagement? Start a conversation

Every engagement begins with a conversation.

If you are ready for communications at the level your work deserves, we want to hear about what you are building.

Work With Us